ORIGINAL ARTICLE
Year : 2020  |  Volume : 3  |  Issue : 3  |  Page : 78-82

Triggering altruism increases the willingness to get vaccinated against COVID-19


Department IV, University of Trier, Trier, Germany

Correspondence Address:
Marc Oliver Rieger
University of Trier, 54296 Trier
Germany
Login to access the Email id

Source of Support: None, Conflict of Interest: None


DOI: 10.4103/SHB.SHB_39_20

Rights and Permissions

Introduction: Once a vaccine against COVID-19 is available, the question of how to convince as many people as possible to get vaccinated will arise. We test three different strategies to reach this goal: two selfish motivations (highlighting personal survival risk or the inconveniences in the event of getting infected) and altruism (reducing the danger for individuals who cannot be vaccinated or remain vulnerable even after getting vaccinated). Methods: We conduct an online experiment with N = 303 subjects (64% female, 79% university students, average age 26 years) with the three aforementioned treatments and compare the treatment effects on vaccination willingness with the baseline. Results: Results suggest a positive effect of all treatments, but the treatment where reducing the danger for individuals who cannot be vaccinated was highlighted was by far the most effective. Conclusion: This result implies that this rarely discussed aspect should be given more attention to increase the willingness to get vaccinated against COVID-19.


[FULL TEXT] [PDF]*
Print this article     Email this article
 Next article
 Previous article
 Table of Contents

 Similar in PUBMED
   Search Pubmed for
   Search in Google Scholar for
 Related articles
 Citation Manager
 Access Statistics
 Reader Comments
 Email Alert *
 Add to My List *
 * Requires registration (Free)
 

 Article Access Statistics
    Viewed24119    
    Printed733    
    Emailed0    
    PDF Downloaded2144    
    Comments [Add]    
    Cited by others 54    

Recommend this journal